For this project, the first thing I focused on was creating an icon for the brand. I played around with combining imagery that represented food and cycles, and landed on this ambiguous icon that reads as both an apple and an arrow. This icon worked best in an imperfect sketch style, which I leaned into for the typography. The organic shapes and lettering help to express the mission of the organization. This guide includes logo variations on light and dark backgrounds, the hex codes of the brand’s colors, typography for headers, body paragraphs and accents, and example imagery that could be used in their promotional materials. Adobe Illustrator and Adobe InDesign were the programs I used to put this guide together.